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Return To Charity Article Archive   Search the Article Archives Do People Undertake Fundraising Ideas For Profit? By Wendy Carmile The core concept of fundraising is to raise funds for a cause which means a lot to the organization in question and when the cause is facing a shortfall of money. Fundraising is mostly done by volunteers. However, the recent growth in fundraising events across the world has made many entrepreneurs across the globe sit up and take notice of this industry. Though most fundraising ideas you come across are genuine ideas and the money you contribute is likely to go towards the cause it is for, some of them might not be as genuine as they look. Some opportunistic people might convert a natural calamity or a general cause and covert it to a way to earn money for themselves. Such activities are not always easy to recognize as they might use some very good way to disguise themselves behind the name of a legitimate organization. The internet is one of the biggest hunting grounds for such fraudulent plans. Since it is very difficult to recognize the person or organization behind a website, more people can be taken in by a fake fundraising effort online than offline. Marketers use email marketing to bombard internet users and even if a small percentage reverts to the email, the fundraising gimmick works out well. Some scrupulous entrepreneurs may also use the internet to put together fundraising websites which would appeal to the donors weak point such as medical help, children in distress or an international calamity such as the Tsunami or Katrina. The best way to stay away from such fake fundraising efforts is to make direct donations to the organization concerned especially after you have done a quick check on the validity of their claim. About the Author: Wendy Carmile can get your fundraising idea juices flowing with her exclusive articles at: fundraising ideas and fundraising idea online. African Charity

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