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Promoting your Fundraiser
By Cassie Kale
To achieve a successful fundraising event you will need to create awareness
and excitement for your fundraising event. The bigger the crowd of people you
attract for your fundraiser, the bigger amount of money that will be raised for
your group. Below are some tips for generating interest in your fundraising
event!
Press Releases are vitally are a great way to make the community
aware of your event and it will also be good for your group image. Send out your
first press release announcing that you are having a fundraising event, why you
are having your event, include your target amount and what the money is going to
be used for. You can have your newsletter distributed online for free on many
sites. You may be wondering what good will that do if my fundraiser is local,
but you never know who may be interested in sponsoring and supporting your
fundraising efforts!
Also send out a press release after your
fundraising event has ended and thank all those that participated, announce what
you did with the money raised and give a brief description of the outcome and
success of your fundraising event. The viral marketing and word of mouth you
will receive is priceless!
Ask your volunteers to distribute flyers at
laundry mats, supermarkets, day care centers, small businesses and the like. To
attract small businesses you can add their name to your flyer or pamphlet so
they also receive some attention for sponsoring and/or participating in your
fundraising event.
Utilize online methods to helps spread the word of
your upcoming fundraising event. Post on community message boards, if you have a
website post it on there as well. You can also create business cards on your own
computer to distribute just for this occasion. The more people you tell, the
more people will be involved in your fundraising event.
About the Author:
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